Simplicity, minimalism, and functionality: that's what comes to our mind when we think of Scandinavian design. JAYS is based out of an old brewery in central Stockholm in Sweden. JAYS began their journey back in 2006 with three very simple yet powerful ideas to govern the direction of the company: steadfast commitment to design, engineering excellence and rigorous attention to detail. And all of this is very apparent in the way JAYS' earphones sound, look and feel. JAYS was the foremost earphone brand to have pioneered tangle-free flat cables.